OfficeMax Branded Packaging
Creating a new paper packaging system for OfficeMax. Enhance shopping experience and planogram navigation by using color to differentiate the product types, simplified to four intuitive product categories—with streamlined packaging that places the most important product information front and center and a simple color system for easy identification.
Developed Proglide: a sub-brand for OfficeMax, available in store and online.
Update OfficeMax Ink & Toner packaging across the entire line. Refresh current brand graphics to better differentiate SKU clusters and product benefit within the ink and toner category. It's straight forward, to the point and easily understandable.